Territorial Marketing Based on Non-Wood Forest Products (NWFPs) to Enhance Sustainable Tourism in Rural Areas: A Literature Review
It is often seen how a distinctive feature of a territory is used as a brand to create an image that attracts tourists to the region. This is so-called “territorial marketing”, and together with this brand, connected products and services, usually related to recreation, gastronomy and well-being, ar...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-08-01
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| Series: | Forests |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1999-4907/13/8/1231 |