Psychological Ownership
Psychological ownership is one of the fundamental notions in marketing and consumer behavior. This idea has increasingly attracted researchers’ attention over the past decade due to the proliferation of digital goods and the sharing economy, both of which are challenging the conventional understandi...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-06-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.032/_html/-char/en |