BRAND LOGO PERCEPTION IN A GLOBALIZED SOCIETY
Strong brands are rapidly spreading into a globalized society and becoming known to many people. Elements such as name, graphic representation, symbols and colors used are the most important features of a brand. They differentiate the brands and attract consumers thus having a strong impact on their...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2019-05-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_19_5.pdf
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