Influence of perceived quality and brand equity on legitimacy
The management of intangible assets is fundamental for the survival of organizations, with the perceived quality and brand equity being two of these assets. This work seeks to answer the question: are perceived quality and brand equity antecedents of legitimacy in the organization? A quantitative an...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2019-07-01
|
| Series: | Harvard Deusto Business Research |
| Online Access: | http://www.hdbresearch.com/index.php/hdbr/article/view/246 |