Assessing the level of market orientation at Qazvin teaching and medical hospitals: Application of the three-dimensional market analysis model

Background: In addition to providing effective and equitable services to low-income groups, teaching hospitals must obtain a significant share of the demand of high-income groups in order to have a balanced and positive operational performance. The aim of this study was to investigate the market ori...

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Bibliographic Details
Main Authors: Fateme Vahdati, Mohammadreza Mohammadkhani, Omid Khosravizadeh, Rana Soheylirad, Sogol Sarikhani, Bahman Ahadinezhad
Format: Article
Language:fas
Published: Tehran University of Medical Sciences 2020-12-01
Series:بیمارستان
Subjects:
Online Access:http://jhosp.tums.ac.ir/article-1-6401-en.html