Customer relationship management strategies of selected resorts in Cavite: A pandemic situationer
Customer relationship management (CRM) can be used to build relationships with customers and consistently acquire, retain, and create extra value for customers, even when a crisis like the COVID-19 pandemic has occurred. The study's primary objective was to determine and understand the customer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Northern Negros State College of Science and Technology (NONESCOST)
2022-12-01
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| Series: | International Research Journal of Science, Technology, Education, and Management |
| Subjects: | |
| Online Access: | https://irjstem.com/wp-content/uploads/2023/02/IRJSTEM-V2N4-2022-Paper10.pdf |