Internationalization of Brazilian franchise chains: a comparative study

Internationalization of Brazilian franchise chains: a comparative study

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The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...

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Bibliografiske detaljer
Main Authors:	Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Format:	Article
Sprog:	English
Udgivet:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-05-01
Serier:	RAE: Revista de Administração de Empresas
Fag:	Franchising Internationalization Emerging markets Small businesses entrepreneurship
Online adgang:	https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249

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