Internationalization of Brazilian franchise chains: a comparative study

The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...

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Бібліографічні деталі
Автори: Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Формат: Стаття
Мова:English
Опубліковано: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-05-01
Серія:RAE: Revista de Administração de Empresas
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Онлайн доступ:https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249

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