Brand personality and revisit intention: The mediating role of tourists’ self-image congruity
Purpose – Brand personality plays an important role in the development of tourists’ self-image congruence and revisit intention. This paper attempts to shed light on the relationship between brand personality and self-image congruence and revisit intention through a quantitative analysis. Design...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2023-06-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol29no2/7_Nguyen_Nguyen_Nguyen_Pham_Nguyen |