Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design

Understanding the preferences of potential users of digital health products is beneficial for digital health policy and planning. Stated preference methods could help elicit individuals’ preferences in the absence of observational data. A discrete choice experiment (DCE) is a commonly use...

Full description

Bibliographic Details
Main Authors: Dorothy Szinay, Rory Cameron, Felix Naughton, Jennifer A Whitty, Jamie Brown, Andy Jones
Format: Article
Language:English
Published: JMIR Publications 2021-10-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2021/10/e32365