The Analysis of Perceived Value, Relationship Quality and Customer Loyalty in Banking Industry in Iran
At the present time in addition to attracting customers, organizations are concerned to keep customers, enjoy a continual relationship with them and make them loyal. Relationship quality and perceived value are considered as the most effective concepts on customer loyalty. Accordingly, the present s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2016-03-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_798_8f1875ec9ed9ea366398c445c31724bf.pdf |