Knowledge, attitude and practice (KAP) of hotel employees about artificial intelligence usage in hotels: A case study of Katsina metropolis
The study focused on assessing the knowledge, attitude, and practice of hoteliers on artificial intelligence usage to hotel profitability in Katsina State. Information related to potentials of artificial intelligence as marketing tool as well as its profit-making potentials was reviewed. The study w...
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| Format: | Article |
| Language: | English |
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University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad
2023-01-01
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| Series: | Zbornik radova Departmana za geografiju, turizam i hotelijerstvo |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1452-0133/2023/1452-01332352141L.pdf |