Knowledge, attitude and practice (KAP) of hotel employees about artificial intelligence usage in hotels: A case study of Katsina metropolis

Knowledge, attitude and practice (KAP) of hotel employees about artificial intelligence usage in hotels: A case study of Katsina metropolis

The study focused on assessing the knowledge, attitude, and practice of hoteliers on artificial intelligence usage to hotel profitability in Katsina State. Information related to potentials of artificial intelligence as marketing tool as well as its profit-making potentials was reviewed. The study w...

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Bibliographic Details
Main Author: Mani Usman Lawal A.
Format: Article
Language:English
Published: University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad 2023-01-01
Series:Zbornik radova Departmana za geografiju, turizam i hotelijerstvo
Subjects:
artificial intelligence
employees
hoteliers
kap
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1452-0133/2023/1452-01332352141L.pdf

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