Behavioral Effective Factors of Adopting Online Shopping in the Airline Industry
Today, online purchasing of airline ticket experience substantial growth in Iran in which understanding customer behavior about this technology is necessary for airlines to improve marketing and sales strategies that enable them to retain and attract customers. So, the present study aimed to gain mo...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2014-10-01
|
| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_1907_fb226d2a21d84b166d4284f0290f3659.pdf |