Identifying decision strategies in a consumer choice situation

Identifying decision strategies in a consumer choice situation

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In two studies on mobile phone purchase decisions, we investigated consumers’ decision strategies with a newly developed process tracing tool called InterActive Process Tracing (IAPT). This tool is a combination of several process tracing techniques (Active Information Search, Mouselab, and retrospe...

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Bibliographic Details
Main Authors: Nils Reisen, Ulrich Hoffrage, Fred W. Mast
Format: Article
Language:English
Published: Cambridge University Press 2008-12-01
Series:Judgment and Decision Making
Subjects:
decision strategies
process tracing
verbal protocols
decision making
eye tracking
Mouselab
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500001595/type/journal_article

Internet

https://www.cambridge.org/core/product/identifier/S1930297500001595/type/journal_article

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