Neuromarketing: a highly effective tool for positioning a new product
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducted using a qualitative and phenomenological app...
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| Format: | Article |
| Language: | English |
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Universidad de Concepción
2020-07-01
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| Series: | RAN |
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| Online Access: | http://ran.udec.cl/ojs/index.php/ran/article/view/150 |