A Fuzzy Logic Based Intelligent System for Measuring Customer Loyalty and Decision Making
In this paper, an intelligent approach is presented to measure customers’ loyalty to a specific product and assist new customers regarding a product’s key features. Our approach uses an aggregated sentiment score of a set of reviews in a dataset and then uses a fuzzy logic model...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-12-01
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| Series: | Symmetry |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-8994/10/12/761 |