A Fuzzy Logic Based Intelligent System for Measuring Customer Loyalty and Decision Making

A Fuzzy Logic Based Intelligent System for Measuring Customer Loyalty and Decision Making

In this paper, an intelligent approach is presented to measure customers’ loyalty to a specific product and assist new customers regarding a product’s key features. Our approach uses an aggregated sentiment score of a set of reviews in a dataset and then uses a fuzzy logic model...

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Bibliographic Details
Main Authors: Usman Ghani, Imran Sarwar Bajwa, Aimen Ashfaq
Format: Article
Language:English
Published: MDPI AG 2018-12-01
Series:Symmetry
Subjects:
fuzzy logic
decision making
customer loyalty
customer reviews
Online Access:https://www.mdpi.com/2073-8994/10/12/761

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