The Power of PowerPoint: A Visual Perspective on Meaning Making in Strategy
Relying on ethnographic data from two consulting engagements, we find that strategists use three visual mechanisms (depiction, juxtaposition, and salience) to create PowerPoint slides. These visual mechanisms prompt meaning-making through the conversations they stimulate, creating strategic visibili...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Sharif University of Technology (Sharif Policy Research Institute)
2020-12-01
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| Series: | سیاست نامه علم و فناوری |
| Subjects: | |
| Online Access: | http://stpl.ristip.sharif.ir/article_21987_1fc4a80b20518b8291d1919f551ac430.pdf |