Research of the marketing instruments of adoption of management decisions in the field of planning and business development

The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subs...

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Bibliographic Details
Main Authors: A. S. Zinchenko, V. A. Kolosova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2019-04-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/1293