PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN
The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek variations, and product quality on brand switching behavior from Smartfren mobile phones to other mobile brands. A total of 140 respondents who had used smartfren mobile phones and then switched brands t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2019-02-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5279 |