How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research

How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research

Purpose – This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy concerns influence consumers’ attitudes and encourage disclosure of their private...

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Bibliographic Details
Main Authors: Bianca Kronemann, Hatice Kizgin, Nripendra Rana, Yogesh K. Dwivedi
Format: Article
Language:English
Published: Emerald Publishing 2023-04-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
Anthropomorphism
Artificial intelligence (AI)
Conversational agent
Information disclosure
Privacy calculus theory
Privacy-personalisation paradox
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2022-0213/full/pdf

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https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2022-0213/full/pdf

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