Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach

The Malaysian economy has experienced robust economic growth over the past few decades, averaging around 6 per cent a year since 2000. With competitive pressure for resources from non-agriculture sectors, there is likely to be an inadequate capacity to increase agricultural production. Attaining agr...

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Bibliographic Details
Main Authors: Ariffin Ahmad Shabudin, Ramli Mona Fairuz, Ashari Hasbullah
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/35/shsconf_icmesh2020_04004.pdf