Customer dominant logic (CDL): Features of supplier involvement in customer ecosystems in e-commerce
In the conditions of the active development of the digital economy and the emergence of new marketing approaches, the determination of the features of the involvement of suppliers in consumer ecosystems based on the customer dominant logic (CDL) is the starting point for the use of this logic in e-c...
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| Format: | Article |
| Language: | English |
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Simon Kuznets Kharkiv National University of Economics
2021-06-01
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| Series: | Економіка розвитку |
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| Online Access: | https://ecdev.com.ua/journals/t-20-2-2021/logika-dominuvannya-kliyenta-cdl-osoblivosti-zaluchyennya-postachalnikiv-v-yekosistyemi-kliyentiv-v-yelyektronniy-komyertsiyi |