MARKETING STRATEGIES OF SMARTPHONES PRODUCERS

MARKETING STRATEGIES OF SMARTPHONES PRODUCERS

Smartphones global market is one of the most dynamically developing markets that can be characterized by high level of competition. The growth of smartphones homogeneity, which is a reduction in difference between technical and functional parameters of smartphones produced by various manufacturers,...

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Bibliographic Details
Main Authors: Markova V., Tzinlin M., Ge C.
Format: Article
Language:Russian
Published: Novosibirsk State University Press 2017-12-01
Series:Mir Èkonomiki i Upravleniâ
Subjects:
маркетинговые стратегии
рынок смартфонов
компании Apple
Sumsung
Huawei и Lenovo
marketing strategies
smartphones market
Apple
Samsung
Huawei and Lenovo companies
Online Access:https://nsu.ru/ef/vestnik_ngu_ef/2017_4_11

Internet

https://nsu.ru/ef/vestnik_ngu_ef/2017_4_11

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