Intuition Concept in Small and Medium Enterprises through Strategic Decision-Making

As one of the main economic pillars in Indonesia, small and medium enterprise (SME) has a unique characteristic of embracing environmental uncertainty and internal limitation. Previous researches defined two approaches of decision making i.e. rational and intuitive. Actual business practice shows t...

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Bibliographic Details
Main Authors: Iwan Inrawan Wiratmadja, Augustina A. Rumanti, Rocky Reynaldo, Amelia Kurniawati
Format: Article
Language:English
Published: EconJournals 2017-10-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/5682