Urban marketing for smart cities
This article addresses the difference of Place, Image and Branding for urban marketing in Public Management of Ecuador. The government with the aim of planning and making decisions in real time should include the perspective of local governance and the construction of an image for its own country a...
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| Format: | Article |
| Language: | English |
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Universul Academic
2022-04-01
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| Series: | Smart Cities and Regional Development Journal |
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| Online Access: | https://scrd.eu/index.php/scrd/article/view/131 |