Securing the Youth Vote: A Comparative Analysis of Digital Persuasion on TikTok Among Political Actors
In the context of “pop politics” and “politainment,” the irruption of TikTok has changed the landscape of social media and become the fastest-growing application among young people. Based on the peculiarities of the social platform’s affordances and the political personalization approach, we explore...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2023-05-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/6348 |