The influence of store environment on brand attitude, brand experience and purchase intention
Background: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a lack of studies on this topic remains in Africa, an emergi...
| Egile Nagusiak: | , , |
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| Formatua: | Artikulua |
| Hizkuntza: | English |
| Argitaratua: |
AOSIS
2018-07-01
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| Saila: | South African Journal of Business Management |
| Gaiak: | |
| Sarrera elektronikoa: | https://sajbm.org/index.php/sajbm/article/view/186 |