Using a business model approach and marketing techniques for recruitment to clinical trials
<p>Abstract</p> <p>Randomised controlled trials (RCTs) are generally regarded as the gold standard for evaluating health care interventions. The level of uncertainty around a trial's estimate of effect is, however, frequently linked to how successful the trial has been in recr...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2011-03-01
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| Series: | Trials |
| Online Access: | http://www.trialsjournal.com/content/12/1/74 |