Use of Social Media Functionality for Improving Information Sharing, Problem-Solving, and Co-Production in a B2B Context

Use of Social Media Functionality for Improving Information Sharing, Problem-Solving, and Co-Production in a B2B Context

This study examines (i) the role of social media functionalities in building trust (ii) and trust’s role in achieving co-production of the value proposition. This research confirms the positive impact of social media functionality on developing trust. A cross-sectional survey is conducted based on t...

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Bibliographic Details
Main Authors: Ali Asghar Rajabi, Seyed Mehdi Mirmehdi, Pantea Foroudi, Ebrahim Azimi
Format: Article
Language:fas
Published: Iranian Research Institute for Information and Technology 2022-11-01
Series:Iranian Journal of Information Processing & Management
Subjects:
social media functionalities
trust
co-production of value
competition intensity
technological uncertainty
Online Access:http://jipm.irandoc.ac.ir/article-1-4813-en.html

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