THE CONCEPT OF CUSTOMER COST ACCOUNTING IN CUSTOMER RELATIONSHIP MANAGEMENT
In any enterprise, the customer plays a key role as the main “provider” of revenue. The profitability of a particular enterprise depends on appropriate customer relations. Profitable customer relations are crucial for conducting and continuing business. The purpose of this article is to present the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Rzeszow University of Technology
2023-12-01
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| Series: | Humanities and Social Sciences |
| Subjects: | |
| Online Access: | https://journals.prz.edu.pl/hss/article/view/1640 |