The level of concept implementation of marketing management in the development of tourist brand destination of Montenegro
In this paper the author analyzed the level of application of marketing management in the process of branding of tourist destination Montenegro by applying scientific methods. Of particular importance is the study and application of marketing management in tourism through the literature review as a...
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| Format: | Article |
| Language: | English |
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University of Pristina in Kosovska Mitrovica, Faculty of Economics
2019-01-01
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| Series: | Ekonomski Pogledi |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2019/1450-79511902041R.pdf |