Factors Influencing The Purchase Intention in Online Organic Fruit and Vegetable Stores

The increasing number of organic agricultural production and public awareness toward healthy living provide the opportunities in trading for the products itself. Meanwhile, the development of information technology produces innovation such as electronic commerce (e-commerce), and in agribusiness, it...

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Bibliographic Details
Main Authors: Nur Adhita Rahmawati, Arif Imam Suroso, Arief Ramadhan
Format: Article
Language:English
Published: Bogor Agricultural University 2018-11-01
Series:Jurnal Manajemen & Agribisnis
Online Access:http://journal.ipb.ac.id/index.php/jmagr/article/view/24101