Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry
Purpose: The willingness of consumers to engage in co-creation activities is affected by multiple factors, including intrinsic motivation, firm-level factors, and expected outcomes of the participation in co-creation process. However, the final decision of customer engagement in co-creation is deter...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kozminski University
2018-09-01
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| Series: | Journal of Management and Business Administration, Central Europe |
| Subjects: | |
| Online Access: | https://mbace.eu/resources/html/article/details?id=181635 |