Social Marketing of Electronic Coupons Under the Perspective of Social Sharing Behavior

Social Marketing of Electronic Coupons Under the Perspective of Social Sharing Behavior

This study aimed to (1) explore the correlated influential factors that promote consumers' sharing behaviors of electronic coupons, (2) identify relevant knowledge gaps on e-coupon sharing, and (3) develop a theoretical model to explain the e-coupon sharing behavior of consumers. This study sug...

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Bibliographic Details
Main Authors: An Shin Shia, Kuei-Feng Chang, Yu-Huang Huang
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-10-01
Series:Frontiers in Psychology
Subjects:
electronic coupons
shared marketing
social sharing behavior
consumer behavior
marketing psychology
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.746928/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.746928/full

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