Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine

Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine

This article shows the impact of the war on small and medium-sized businesses in Ukraine during the full-scale invasion of the Russian Federation, which started on February 24, 2022, and ended in September 2023. The object of the study is small and medium-sized enterprises that carry out business ac...

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Bibliographic Details
Main Authors: Mykhailo Oklander, Oksana Yashkina, Iryna Zlatova, Ilke Cicekli, Nataliia Letunovska
Format: Article
Language:English
Published: Sumy State University 2024-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
business strategies for survival;business strategies for growth;war;internet marketing strategies;digital marketing tools;small and medium-sized enterprises.;
Online Access:https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/02_A775-2024_Oklander-et-al-2.pdf

Internet

https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/02_A775-2024_Oklander-et-al-2.pdf

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