Organic food consumption in China: food safety concerns, perceptions, and purchase behavior under the moderating role of trust
IntroductionIn tandem with economic growth and enhanced individual income levels, the demand for superior food quality has seen a significant uptick, leading to increased consumer interest in organic food products. However, studies focused on organic food consumption reveal a strikingly low conversi...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2023-12-01
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Series: | Frontiers in Sustainable Food Systems |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2023.1319309/full |