Organic food consumption in China: food safety concerns, perceptions, and purchase behavior under the moderating role of trust

IntroductionIn tandem with economic growth and enhanced individual income levels, the demand for superior food quality has seen a significant uptick, leading to increased consumer interest in organic food products. However, studies focused on organic food consumption reveal a strikingly low conversi...

Full description

Bibliographic Details
Main Authors: Dayu Cao, Qiang Xie, Xiaoying Yao, Yan Zheng
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-12-01
Series:Frontiers in Sustainable Food Systems
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2023.1319309/full