Product Attributes and Price on Purchase Decision of Xiaomi Smartphone
The aim of this study is to determine how the influence of product attributes and price on purchase decisions partially or simultaneously. This study used a sample of 100 respondents who are users of Xiaomi smartphones in Bandung, Jakarta, and Depok. Data analysis technique used in this study is des...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pasundan
2016-06-01
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| Series: | Trikonomika |
| Online Access: | https://journal.unpas.ac.id/index.php/trikonomika/article/view/398 |