Agility and Innovativeness: The Serial Mediating Role of Helping Behavior and Knowledge Sharing and Moderating Role of Customer Orientation
This study aims to understand the mechanism whereby the Agile approach works by analyzing the effect of agility on innovativeness, the sequential mediating effect of helping behavior and knowledge sharing, and the moderating effect of customer orientation. Data for 323 Information and Communication...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-08-01
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Series: | Behavioral Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-328X/12/8/274 |