Agility and Innovativeness: The Serial Mediating Role of Helping Behavior and Knowledge Sharing and Moderating Role of Customer Orientation

Agility and Innovativeness: The Serial Mediating Role of Helping Behavior and Knowledge Sharing and Moderating Role of Customer Orientation

This study aims to understand the mechanism whereby the Agile approach works by analyzing the effect of agility on innovativeness, the sequential mediating effect of helping behavior and knowledge sharing, and the moderating effect of customer orientation. Data for 323 Information and Communication...

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Bibliographic Details
Main Authors: Sungjin Park, Keuntae Cho
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Behavioral Sciences
Subjects:
agile
agility
innovativeness
helping behavior
knowledge sharing
customer orientation
Online Access:https://www.mdpi.com/2076-328X/12/8/274

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