Predicting Success in Product Development: The Application of Principal Component Analysis to Categorical Data and Binomial Logistic Regression
Critical success factors in new product development (NPD) in the Brazilian small and medium enterprises (SMEs) are identified and analyzed. Critical success factors are best practices that can be used to improve NPD management and performance in a company. However, the traditional method for identif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2013-09-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/1094 |