Pengaruh Customer Relationship Management Terhadap Kepuasan dan Loyalitas Nasabah PT Bank BNI
Banking businesses in Indonesia have grown very rapidly and they have to make efforts to survive. Banks have realized the need of a strategy in managing customer relationship to retain their customers for the businesses. Customer relationship management (CRM) is a strategy that is able help them to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2018-01-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | http://journal.ipb.ac.id/index.php/jabm/article/view/19316 |