Correlates of e-cigarette ad awareness and likeability in U.S. young adults

Correlates of e-cigarette ad awareness and likeability in U.S. young adults

Introduction Awareness and use of electronic cigarettes has rapidly increased among U.S. adults. The aim of this study was to examine awareness and likeability of e-cigarette print advertisements in a national sample of young adults and to examine ad likeability as a correlate of intended e-cigarett...

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Bibliographic Details
Main Authors: Jessica M Rath, Lyubov Teplitskaya, Valerie F Williams, Jennifer L. Pearson, Donna M Vallone, Andrea C Villanti
Format: Article
Language:English
Published: European Publishing 2017-04-01
Series:Tobacco Induced Diseases
Subjects:
electronic nicotine delivery devices
advertising and promotion
non-cigarette tobacco products
Online Access:http://www.journalssystem.com/tid/Correlates-of-e-cigarette-ad-awareness-and-likeability-in-U-S-young-adults,70187,0,2.html

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http://www.journalssystem.com/tid/Correlates-of-e-cigarette-ad-awareness-and-likeability-in-U-S-young-adults,70187,0,2.html

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