Modelling distributor performance in network marketing organisations

This study develops a model that predicts distributor performance in network marketing organisations. Distributor performance is conceptually linked through formal hypotheses to perceptions of marketing mix, organisational commitment, job satisfaction and customer profile. Data was gathered from 500...

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Bibliographic Details
Main Author: P. Msweli-Mbanga
Format: Article
Language:English
Published: AOSIS 2001-09-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/723