Sustainable Decision-Making Model: Loyalty Points Through Email Communication With Real Option Valuation

Nowadays, many companies cannot see the digital investment that plays a main role in the IR 4.0. Therefore, this study is investigating the study of investment as plays a critical role in an analytical activity to assess the benefits and costs of an investment and can be used as an investment justif...

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Bibliographic Details
Main Authors: GholamReza Zandi, Ridhuan Tony Lim Abdullah, Mochamad Ali Imron
Format: Article
Language:fas
Published: University of Tehran 2023-04-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_92336_fdc5f7ad1add72f814bf19eade51b210.pdf