Loyalitas pelanggan dalam E-commerce: Menguji anteseden melalui Structural Equation Modeling

Loyalitas pelanggan dalam E-commerce: Menguji anteseden melalui Structural Equation Modeling

Abstract This research is to determine the role of customer satisfaction as a mediator between utilitarian service quality and pleasant service quality on customer loyalty. The research used a questionnaire conducted online using the Google Form feature. Using a convenience sampling technique, 45...

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Bibliographic Details
Main Authors: Silverius Y. Soeharso, Angel Aulia Putri, Brigita Elizabeth Lintang, Devina Nur Chotimah, Lisa Dwi Ningtyas, Resy Sundari
Format: Article
Language:Indonesian
Published: Fakultas Psikologi Universitas 17 Agustus 1945 Surabaya 2023-06-01
Series:Persona
Subjects:
customer relationship management
customer satisfaction
service quality utilitarian
service quality pleasant
customer loyalty
Online Access:https://jurnal.untag-sby.ac.id/index.php/persona/article/view/6524

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https://jurnal.untag-sby.ac.id/index.php/persona/article/view/6524

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