The Effect of Unsatisfied Experience, Culture Value, and Value Loss on Complaint Intention of Electronic Devices in Bogor, West Java, Indonesia
Purchase dissatisfaction on electronic devicescould cause complaint intention.Besides purchase dissatisfaction, culture values included individualism and collectivsm also influenced complaint intention. The aim of this study was to analyze the effect of unsatisfied experience, culture value, and the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2016-02-01
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| Series: | Journal of Consumer Sciences |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/11116 |