Green marketing: a case study of the outdoor apparel brand Patagonia
This case study will examine the main aspects of a Green Marketing strategy and give a concrete example of the outdoor retailer brand Patagonia. First of all, the relation of companies towards sustainability and the brand Patagonia will be introduced. Afterwards, the evolution of fast fashion and i...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Group on Marketing and Operative Research
2023-06-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/139 |