Branding and corporate identity in the popular and solidarity financial sector
This article presents the case of CB Cooperative, an entity dedicated to financial intermediation previously called Cacpe Biblián. The problem of the investigation is that this institution decided to change its commercial name and renew its corporate image established for almost 26 years, producing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Fundación Koinonia
2020-05-01
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| Series: | Revista Arbitrada Interdisciplinaria Koinonía |
| Subjects: | |
| Online Access: | https://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/695 |